Do Not Track

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W3C's credibility rocked by the failure of "Do Not Track" and its embrace of DRM on the Web

55 The W3C's tracking preference working group has been seeking to develop a specification for a standard called "Do Not Track" or DNT. The concept behind this standard (which I've written about in detail elsewhere) was to specify how a website or advertiser should respond to a notification expressed by a user (typically through a browser setting) that they do not wish to be tracked online.